Faktor yang Mempengaruhi Minat Pembelian Produk Ramah Lingkungan (Studi Kasus pada Gen Z di Jabodetabek)
DOI:
https://doi.org/10.35384/jemp.v7i3.259Keywords:
Green products, purchase intentionAbstract
Penelitian ini menguji minat beli produk ramah lingkungan. Penelitian ini dilakukan pada tahun 2020, dengan variabel kesadaran lingkungan, pengetahuan lingkungan, sikap lingkungan, dan niat beli terhadap produk hijau. Penelitian ini menggunakan pendekatan desain penelitian deskriptif dengan data empiris yang dikumpulkan melalui survei online sampel dalam penelitian ini adalah generasi Z di Jabodetabek. Da-ta empiris tersebut kemudian diolah dengan menggunakan pendekatan Structural Equation Modeling untuk menguji sejumlah hipotesis yang diajukan. Hasil penelitian ini adalah sebagai berikut: 1) Kesadaran Ling-kungan berpengaruh positif signifikan terhadap Niat Membeli Produk Ramah Lingkungan, 2) Kesadaran Lingkungan tidak berpengaruh signifikan terhadap Sikap Lingkungan, 3) Pengetahuan Lingkungan terbuk-ti berpengaruh positif signifikan Pengaruh terhadap Sikap Lingkungan, 4) ) Pengetahuan Lingkungan tidak berpengaruh signifikan terhadap Niat Beli Terhadap Produk Hijau, 5) Sikap Lingkungan terbukti ber-pengaruh positif signifikan terhadap Niat Beli Terhadap Produk Hijau.References
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Retrieved from http://www.citeulike.org/group/38/article/235626.
Ajzen, Icek, and Thomas J. Madden. 1986. “Prediction of Goal-Directed Behavior: Atti-tudes, Intentions, and Perceived Behav-ioral Control.†Journal of Experimental Social Psychology 22(5): 453-74.
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37(16), 391–396. https://doi.org/10.1016/s2212-5671(16)30142-3.
Arslan, B, and H Gögce. 2013. “In the Framework of Green Marketing Activities : A Study To Determine the Tendencies of University Stu-dents Towards Using Environment-Friendly Products.†International Journal of Infor-mation Technology and Business Manage-ment 19: 16-27.
Azila, N., Noor, M., Muhammad, A., Kassim, A., Zuriana, C., Jamil, M., Salleh, H. S. (2012). Creating Green Consumers: How Environmental Knowledge and Environmental Attitude Lead To Green Purchase Behaviour? International Journal of Arts & Sciences, 5(51), 1944–693455.
Barber, N., Taylor, C., & Strick, S. (2009). Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase. International Journal of Wine Research, 1(1), 59–72. https://doi.org/10.2147/IJWR.S4649.
Coleman, Jonathan N. et al. 2011. "Two-Dimensional Nanosheets Producd by Liquid Exfoliation of Layered Materials.†Science 331(6017): 568-71.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Pearson New International Edition: Multivariat Data Analysis. Exploratory Data Analysis in Business and Economics.Retrieved from https://doi.org/10.1007/978-3-319-01517-0_3.
Hartman, Cathy L. 2006. “By Jacquelyn A . Ottman , Edwin R . Stafford
Kaynak, R., & Ekşi, S. (2014). Effects of Personality, Environmental and Health Consciousness on Understanding the Anti-consumptional Attitudes. Procedia - Social and Behavioral Sciences, 114, 771–776. https://doi.org/10.1016/j.sbspro.2013.12.783.
KLHK: Indonesia Memasuki Era Baru Pengelolaan Sampah. (n.d.). Retrieved from http://ppid.menlhk.go.id/siaran_pers/browse/2329.
Lau, Lorett B. Y., and Ricky Y. K. Chan. 2000. “Antecedents of Green Purchases : A Survey in China.†Journal of Consumer Marketing 17(4): 338-57.
Lin, P. C., & Huang, Y. H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002.
Lo, Carlos W. H., and Gerald E. Fryxell. 2003. “The Influence of Environmental Knowledge and Values on Managerial Behaviours on Behalf of the Environment: An Empirical Examination of Managers in China.†Journal of Business Ethics 46(1): 45-69.
Maheshwari, Aditya, and Gunjan Malhotra. 2011. “International Journal of Management and Strategy Green Marketing: A Study On Indi-an 0703. http://www.facultyjournal.com/.
Maichum, K., & Parichatnon, S. (2017). Factors affecting on purchase intention towards green products: A case study of young consumers in Thailand. Young, 16(5), 330–335. https://doi.org/10.18178/ijssh.2017.7.5.844
Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability (Switzerland), 8(10), 1–20. https://doi.org/10.3390/su8101077
Manno, Catherine S. et al. 2006. “Successful Transduction of Liver in Hemophilia by AAV-Factor IX and Limitations Imposed by the Host Immune Response.†Nature Medi-cine 12(3): 342-47.
Mohammed, A. B. (2018). Selling smartphones to generation z: understanding factors influencing the purchasing intention of smartphone. International Journal of Applied Engineering Research, 13(6), 3220–3227. Retrieved from http://www.ripublication.com
Mohd Suki, Norazah. 2016. “Green Product Pur-chase Intention: Impact of Green Brands, Attitude, and Knowledge.†British Food Journal 118(12): 2893-2910.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123– 134. https://doi.org/10.1016/j.jretconser.2015.11.006
Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385– 393. https://doi.org/10.1016/j.jclepro.2016.09.116
Priporas, Constantinos Vasilios, Nikolaos Stylos, and Anestis K. Fotiadis. 2017. “Generation Z Consumers’ Expectations of Interactions in Smart Retailing: A Future Agenda." Computers in Human Behavior 77: 374-81. https://doi.org/10.1016/j.chb.2017.01.058.
Ritter, Ãgata M. et al. 2015. “Motivations for Pro-moting the Consumption of Green Products in an Emerging Country: Explor-ing Attitudes of Brazilian Consumers.†Journal of Cleaner Production 106: 507-20.
Sari, Nursita. 2020. “Pemprov DKI Larang Penggunaan Plastik Sekali Pakai Mulai Juli 2020.†https://megapolitan.kompas.com/read/2020/01/07/10554371/pemprov-dki- larang-penggunaan-plastik-sekali-pakai-mulai-juli-2020.
Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30(5), 35–55.
Simmons, Deborah, and Ron Widmar. 1990. “Motivations and Barriers to Recycling: Toward a Strategy for Public Education." Journal od Environmental Education 22(1): 13-18.
Stutzman, Thomas M., and Samuel B. Green. 1982. “Factors Affecting Energy Consumption: Two Field Tests of the Fishbein-Ajzen Mod-el.†Journal of Social Psychology 117(2): 183-20
Tang, Jih Hsin, and Cheng Kiang Farn. 2005. “The Effect of Interpersonal Influence on Softlifting Intention and Behaviour.†Journal of Business Ethics 56(2): 149-61.
Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808–822. https://doi.org/10.1108/00070700510629760
Tsay, Y. Y. (2009). The impacts of economic crisis on green consumption in Taiwan. PICMET: Portland International Center for Management of Engineering and Technology, Proceedings, 2367–2374. https://doi.org/10.1109/PICMET.2009.5261827
Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviors: A survey of the rural residents in China. Journal of Cleaner Production, 63, 152–165. https://doi.org/10.1016/j.jclepro.2013.05.007
Wood, Stacy. 2013. “Generation Z as Consumers: Trends and Innovation.†Journal of Cellular Biochemistry 119(9): 7767-79.
Yadav, Rambalak, and Govind Swaroop Pathak. 2016. "Young Consumers' Intention to-wards Buying Green Products in a Developing Nation:Extending the Theory of Planned Behavior.†Journal of Cleaner Production 135: 732-39.
Zareie, Batool, and Nima Jafari Navimipour. 2016. “The Impact of Electronic Environmental Knowledge on the Environmental Behaviors of People.†Computers inHumanBehavior 59:1-8.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work to acknowledge the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during submission. It can lead to productive exchanges and earlier and greater citation of published work.
Abstract Views: 1976
| 
File Downloads: 1719
