Budaya, Kepribadian, Sosial, Psikologi Berpengaruh pada Perilaku Pemilihan Lokasi Café pada Konsumen Penikmat Kopi

Enggal Sriwardiningsih, Budiman Notoatmodjo

Abstract


The purpose of this study examined the consumer behavior of coffee connoisseurs after a visit to a shop or café. This study also aims to analyze what factors influence them visiting the café. The researcher distin-guished two groups of types of places. Are there differences in consumer behavior towards the two types, Café type 1 refers to foreign ownership of the example of The Starbuck café and The Bean café. Café type 2 refers to domestic ownership such as The Excelso cafe, The X-Café, The JCo, The KFC and the Warteg. Factors observed in consumers are cultural, social, personality and psychological variables. The number of visitor respondents is not known with certainty, so convenience sampling is used with the number of re-spondents as many as 200 people in the community of staff, campus lecturers and students of Binus Uni-versity. The analytical tool used is SmartPls version 3. The results of this study indicate that cultural, per-sonality and social variables have a significant effect on consumer site selection behavior. Consumer be-havior visits the location of a larger type 2 café (local ownership) rather than type 1 (foreign ownership). The larger type 2, it is probable that positive perceptions of name, equality and price are unfortunately, but it not examined in this study. The end of the study included suggestions for further researchers.

Keywords


Culture; Personality brand; Social and Psychology; Consumer Choosing Behavior

Full Text:

PDF

References


Al-Azzam A. (2014). Evaluating Effect Of Social Factors Affecting Consumer Behavior In

Purchasing Home Furnishing Products In Jordan, British Journal of Marketing Studies Vol.2,No.7, pp. 80-94, November.

Arpan, K. (2011). Business Fundas. Brand personality dimentisons. http://business-fundas.com/2011/brand-personality-dimensions/ Accessed on 3 January 2015.

Garson, G. D. (2016). Partial Least Squares: Re-gression and Structural Equation Models. Asheboro, NC: Statistical Associates Pub-lishers

Hair, Joe F. (2016). "SmartPLS 3 is a milestone in latent variable modeling. It combines state of the art methods (e.g., PLS-POS, IPMA, com-plex bootstrapping routines) with an easy to use and intuitive graphical user interface." Universitas of South Alabama, USA.

Islamoğlu, (2015). Determination of Factors Af-fecting Individual Investor Behaviours: A

Study on Bankers, reseachgate net. https://www.researchgate.net/publica-tion/277077351_Determination_of_Factors_Affect-ing_Individual_Investor_Behaviours_A_Study_on_Bankers

Kardes, F. Cline, T. Cronley, M. (2011). Consumer behavior: Science and Practice. South-Western Cengage Learning.

Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Pearson Education. Thirteenth Edition. New Jersey.

Krishnaswami, O.R. & Satyaprasad,B.G. (2010). Business Research Methods. Himalaya Publishing House.

KvantiMotv. Kvantitatiivisten menetelmien tietovarasto (2003). Otos jaotantamenetelmät. http://www.fsd.uta.fi/menetelmaopetus/otos/otantamenetelmat.html

Lautianinen T. (2015). Factors affecting consum-ers’ buying decision in the selection of a cof-fee brand. Thesis. file:///F:/hibah%20binus%202018/Lautiainen_Tanja.pdf

Mirola, T. (2011). Statistical Methods 2011. Lecture notes. Saimaa University of Applied Sciences.

Perreau, F. (2014). The Consumer Factor. The Consumer Buying Decision Process. http://theconsumerfactor.com/en/5-stages-consumer-buying-decisionprocess

Riley, J. (2012). Buyer behavior - The decision-making process. http://tutor2u.net/business/marketing/buying_decision_process.asp Accessed on 7 January 2015.

Rana S.M.S., Osman A., & Islam Md.A., (2014). Customer Satisfaction of Retail Chain Stores: Evidence From Bangladesh, Journal of Asian Scientific Research, 4(10): 574-584

Schiffman L. & Kanuk L. (2010). Consumer Be-havior, 11th Edition, Pearson.

Shuttleworth, M. (2008). Explorable Psychology Experiments. Validity and Reliability. https://explorable.com/validity-and-reliability Accessed 6 January.

Sudiyarto, Widayanti S., Kresna D.M., (2012). Perilaku Konsumen Penikmat Kopi Tubruk dan Kopi Instan, JSEP vol. 6 no 3 November.




DOI: http://dx.doi.org/10.35384/jemp.v5i1.167

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.