Faradila, Lisa, STIE Indonesia Banking School, Indonesia
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Jurnal Ilmu Manajemen dan Ekonomika Vol. 11 No. 2 (2019): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 11, No.2, June 2019 - Articles
The Role of Attitudinal Loyalty, Behavioral Loyalty, Sponsor Awareness, and Attitude Toward Sponsorship in Creating Purchase Intention on Specs
Abstract PDF