PENGARUH FAKTOR DEMOGRAFIS PADA ADOPSI LAYANAN BERBASIS TEKNOLOGI PADA PERBANKAN SYARIAH

Abstract

Mobile phone and internet users in Indonesia continues to grow rapidly. It utilized by the bank to provide technology-based services, so that customers can trade without restriction of place and time. However, like other technologies, customers require adjustment for the adoption of such technology-based services. One of the factors that affect the adoption of technology-based service is the customer demographics.

This study investigates the demographic effects of the adoption of mobile banking and internet banking. Data collected in the form of a survey of 44 respondents in Jakarta conducted in March 2015. The uniqueness of the study lies in the analysis that weighed between users on a technology-based service Islamic bank with conventional banks.

The results showed demographic characteristics banking customers that use technology-based service in Islamic banks so that it can be followed up to the target or marketing communications.

Keywords: Mobile Banking, Internet Banking, Sharia Bank, Technology Adaptation, Marketing, Demographic.