User Experience, Ease of Transactions, and Consumers Trust Towards Decisions Use of the Fund Application (Study of Dana Application Users in Central Jakarta)
DOI:
https://doi.org/10.35384/jime.v16i2.516Keywords:
User Experience, Ease of Transactions, Consumer TrustAbstract
This study aims to find out how much user experience, ease of transactions and consumer trust influence on use decisions. This is a quantitative research with a descriptive approach. The population of this study is all Dana application users in Central Jakarta. The sample of this study is a random sample, where samples are taken from randomly with 50 respondents with criteria of residing in the Central Jakarta area and having used the Dana application for more than 3 months. The results of the study showed that the following variables: (1) User Experience had a positive effect on User Decision. (2) Ease of Transaction has a positive effect on the User's Decision. (3) Consumer trust has a positive effect on User Decisions. (4) User Experience, ease of transaction and consumer trust have a combined effect on the User's Decision.
Downloads
References
-Andi, Meyer dan Schwager dalam Aulia dan Wahyuningsih (2021) tentang Understanding customer experience. Harvard Busness Review. 74
Chuang, dkk. 2016.The Adoption of Fintech Service: TAM Perspective. Davis. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Management Information System Research Center. Vol. 13, No. 3:319-342.
Donni Juni. 2017. Perilaku Konsumen: Dalam Persaingan Bisnis Kontemporer. Bandung: CV Alfabeta.
Etta Mamang dan Sopiah. (2013). Perilaku Konsumen. Yogyakarta. https://databoks.katadata.co.id/datapublish/2021/1/22/kadence-ovo-jadi-platform-pembayaran-digital-terpopuler-di-indonesia. https://www.bi.go.id/id/statistik/ekonomi keuangan/spip/default.aspx tentang Keputusan Pembelian Berdasarkan Faktor Psikologis dan Bauran Pemasaran PT. Intercom Mobilindo Padang.
Handayani, N. U., & Zelika, A. 2015. Pengaruh Customer Experience terhadap Purchase Intention pada KFC Semarang. Seminar Nasional (Industrial Engineering National Conference).
Hermawan, A. (2012). Komunikasi Pemasaran. (A. Maulana, Ed.). Jakarta: Gelora Aksara.
Kartajaya, Hermawan, 2017, Kartajaya on Selling Seri 9 Elemen Marketing, Bandung: Penerbit Mizan Pustaka.
Kottler, Phillip dan Kevin Lane Keller. 2016. Marketing Manajemen. Edisi keempatbelas. Prentice-Hall Published. New Jersey.
Lin, C., dan Lekhawipat, W. 2014. Factors affecting Online Repurchase Intention, Industrial Management Dan Data Systems, 114 (4), pp. 597-611.
Mohmed, Gabel, Karlsson. 2013. “The Impact of Trust and Past Experience on Intention to Purchase in ECommerce.”International Journal of Engineering Research and Development. Vol 7.
Moon, Yun J. 2016. “Consumer’s Shopping Values for e-Satisfaction and eLoyalty: Moderating Effect of Personality”. International Journal of u- and e- Service, Science and Technology. Vol.9 No. 2.
Mowen & Minor. 2013. Perilaku Konsumen Jilid 1 Edisi kelima. (Alih Bahasa Yoga). Jakarta.
Norhermaya, Y. A., & Soesanto, H. (2016). Analisis pengaruh kepuasan pelanggan terhadap kepercayaan dan loyalitas pelanggan untuk meningkatkan minat beli ulang (studi pada online store lazada.co.id). Diponegoro Journal of Management, 5(3), 1–13.
Pratama Hutami dan Septyarini / Jurnal Manajemen, Vol 8, No 2 (2018): 136 – 145 tentang Intensi Penggunaan Electronic Wallet Generasi Milenial Pad Tiga Startup Unicorn Indonesia Berdasarkan Modifikasi Tam.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Penerbit Alfabeta Sangadji,
Smilansky, Shaz. (2019) Experiential marketing: a practical guide to interactive brand experiences, ebook. Koogan Page, London and Philadelphia.
Zare, M., & Mahmoudi, R. (2020). The effects of the online customer experience on customer loyalty in e-retailers. International Journal of Advanced Engineering.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Jurnal Ilmu Manajemen dan Ekonomika
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract Views: 75
| 
File Downloads: 65
