Millennial Generation Purchasing Behavior in Kupang: Tenun Ikat NTT
DOI:
https://doi.org/10.35384/jime.v11i2.144Keywords:
attitude, subjective norm, repurchase intention, fashion involvement, product personality, Tenun IkatAbstract
Tenun Ikat NTT as traditional apparel hasn't attracted the youth market yet especially millennial genera-tion. The millennial generation is a potential market that profitable for Tenun Ikat NTT industry. This re-search tries to answer the questions about attitude and repurchase intention of the millennial generation to buy Tenun Ikat NTT. The author predicts positive attitude and positive norm subjective effect repurchase intention of millennial generation toward Tenun Ikat NTT. This research uses a non-random sampling method (convenience sampling) in order to collect data. One hundred ten young people in Kupang were used as respondents (born in 1982-2000). Data were collected using a questionnaire (google form). This study uses SEM analyze to test the data. The result suggested model fully conforms to theory reasoned ac-tion, attitude and subjective norm had effect toward repurchase intention, fashion involvement and product personality had an effect toward attitude. The study result could be taken to count any policies that link all of the characteristics used in this study.
Downloads
References
Ajzen, I. (1991). The theory of planned behavior. Orgnizational Behavior and Human Deci-sion Processes, 50, 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2005). Attitudes,Personality and Behav-iour. New York: Open University Press.
Ajzen, I., & Fishbein, M. (1977). Attitude Behav-ior Relations : A Theoretical Analysis and Review of Empirical Research. Psychologi-cal Bulletin, 84(5), 888–918.
AL-Nahdi, T. S., Habib, S. A., Abu Bakar, A. H., Bahklah, M. S., Ghazzawi, O. H., & Al-Attas, H. A. (2015). The Effect of Attitude, Dimensions of Subjective Norm, and Per-ceived Behavior Control, on the Intention to Purchase Real Estate in Saudi Arabia. Inter-national Journal of Marketing Studies, 7(5), 120–131. https://doi.org/10.5539/ijms.v7n5p120
Armitage, C. J., & Conner, M. (2001). Unknown - 2001 - Efficacy of the theory of planned be-haviour A metaâ€analytic review.pdf. 471–499.
Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2015). Consumer Attitude and Uniqueness towards International Products. Procedia Economics and Finance, 35(October 2015), 632–638. https://doi.org/10.1016/s2212-5671(16)00077-0
Bagozzi, R. P., & Yi, Y. (1988). Journal of the Academy of Marketing Science On the Eval-uation of Structural. Journal of the Academy of Marketing Science, 16, 74–94. https://doi.org/10.1177/009207038801600107
Belleau, B. D., Summers, T. A., Xu, Y., & Pinel, R. (2007). Theory of reasoned action: Purchase intention of young consumers. Clothing and Textiles Research Journal, 25(3), 244–257. https://doi.org/10.1177/0887302X07302768
Bloch, P. H., Commuri, S., & Arnold, T. J. (2009). Exploring the origins of enduring product involvement. Qualitative Market Research, 12(1), 49–69. https://doi.org/10.1108/13522750910927214
Budiati, I., Susianto, Y., Adi, W. P., Ayuni, S., Reagan, H. A., Larasaty, P., … Saputri, V. G. (2018). Profil Generasi Milenial Indonesia. 1–153. Retrieved from www.freepik.com
Goldsmith, R. E., Moore, M. A., & Beaudoin, P. (1999). Fashion innovativeness and self-concept: A replication. Journal of Product & Brand Management, 8(1), 7–18. https://doi.org/10.1108/10610429910257904
Govers, P. C.M., & Schoormans, J. P. L. (2005). Product personality and its influence on con-sumer preference. Journal of Consumer Mar-keting, 22(4), 189–197. https://doi.org/10.1108/07363760510605308
Govers, P C M. (2004). Product personality. Uni-versity of Technology: Delft.
Govers, Pascalle C M, & Mugge, R. (2004). ‘ I love my Jeep , because it ’ s tough like me ’, The effect of product-personality congruence on product attachment. Proceedings of the Fourth International Conference on Design and Emotion, 31, 1–15.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed). New Jersey: Pearson Prentice Hall.
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659–668. https://doi.org/10.1016/j.ijhm.2010.01.001
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s the-ory of planned behaviour: A cross-market examination. In Journal of Consumer Mar-keting (Vol. 16). https://doi.org/10.1108/07363769910289550
Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase in-tention. Electronic Commerce Research and Applications, 11(4), 374–387. https://doi.org/10.1016/j.elerap.2012.04.002
Kim, H. Y., & Chung, J. E. (2011). Consumer pur-chase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40–47. https://doi.org/10.1108/07363761111101930
Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Ko-rean mobile telecommunication services. Tel-ecommunications Policy, 28(2), 145–159. https://doi.org/10.1016/j.telpol.2003.12.003
Mugge, R., Govers, P. C. M., & Schoormans, J. P. L. (2009). The development and testing of a product personality scale. Design Studies, 30(3), 287–302. https://doi.org/10.1016/j.destud.2008.10.002
O’Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869–882. https://doi.org/10.1108/03090560410539294
Park, E. J., Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Market-ing and Management, 10(4), 433–446. https://doi.org/10.1108/13612020610701965
Spears, N., & Singh, S. N. (2004). Measuring atti-tude toward the brand and purchase inten-tions. Journal of Current Issues and Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
Suzianti, A., Hanum, S. R., & Kaniaswari, R. (2018). Analysis of product personality and purchase intention of society to Indonesia original products. Case study: Batik. ACM International Conference Proceeding Series, 131–137. https://doi.org/10.1145/3288155.3288189
Tingchi Liu, M., Brock, J. L., Cheng Shi, G., Chu, R., & Tseng, T. H. (2013). Perceived bene-fits, perceived risk, and trust: Influences on consumers’ group buying behaviour. Asia Pacific Journal of Marketing and Logistics, 25(2), 225–248. https://doi.org/10.1108/13555851311314031
Tonglet, M., Phillips, P. S., & Read, A. D. (2004). Using the Theory of Planned Behaviour to investigate the determinants of recycling be-haviour: A case study from Brixworth, UK. Resources, Conservation and Recycling, 41(3), 191–214. https://doi.org/10.1016/j.resconrec.2003.11.001
Yoo, B., & Lee, S. H. (2009). Buy genuine luxury fashion products or counterfeits? Advances in Consumer Research, 36, 280–286.
Yunus, N. M., Som, R. M., Majid, A. A., Aziz, U. M. U. A., & Abas, M. K. M. (2018). Genera-tion Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Con-trol. Journal of International Business, Eco-nomics and Entrepreneurship, 3(January).
Zhou, T., Lu, Y., & Wang, B. (2009). The relative importance of website design quality and ser-vice quality in determining consumers’ online repurchase behavior. Information Systems Management, 26(4), 327–337. https://doi.org/10.1080/10580530903245663
https://www.indonesia.go.id/ragam/budaya/kebudayaan/tenun-ntt-harta-keluarga-yang-bernilai-tinggi (diakses tanggal 9 Juni 2019, Pukul 11:30 WIT)
Downloads
Published
Issue
Section
Abstract Views: 502
| 
File Downloads: 260
