ANALISIS PENGARUH TASK TECHNOLOGY FIT DAN SATISFACTION TERHADAP CONTINUANCE INTENTION: TELAAH PADA NASABAH LIVIN’ MANDIRI SE- JABODETABEK
DOI:
https://doi.org/10.35384/jamie.v2i1.546Keywords:
task technology fit, satisfaction, continuance intention, perceived usefulness, attitude, perceived valueAbstract
The mobile banking application is an efficient and effective online banking service. However, the use of mobile banking services is still quite limited. One of the contributing factors is the technological task of the mobile banking application that does not meet customer expectations. Thus, this study aims to examine and analyze the relationship between task technology fit and satisfaction in increasing the intention to continue using the Livin' Mandiri mobile banking application. The data in this study were collected from an online survey (questionnaire) taken from the Jabodetabek area. The author uses the PLS-SEM approach in processing data from 96 Bank Mandiri customer respondents. The results of hypothesis testing show that perceived usefulness has not proven to have a positive effect on satisfaction and attitude has not proven to have a positive effect on continuance intention. Meanwhile, the significant results include: task technology fit has a positive effect on perceived usefulness, perceived value has a positive effect on satisfaction, perceived usefulness has a positive effect on continuance intention, perceived usefulness has a positive effect on attitude, and finally satisfaction has a positive effect on continuance intention.References
Ashrafi, A., Zareravasan, A., Rabiee Savoji, S., & Amani, M. (2020). Exploring factors influencing students’ continuance intention to use the learning management system (LMS): a multi-perspective framework. Interactive Learning Environments, 0(0), 1–23. https://doi.org/10.1080/10494820.2020.1734028
De Leon, M. V., Atienza, R. P., & Susilo, D. (2020). Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1794241
Foroughi, B., Iranmanesh, M., & Hyun, S. S. (2019). Understanding the determinants of mobile banking continuance usage intention. Journal of Enterprise Information Management, 32(6), 1015–1033. https://doi.org/10.1108/JEIM-10-2018-0237
Gao, L., & Waechter, K. A. (2017). Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation. Information Systems Frontiers, 19(3), 525–548. https://doi.org/10.1007/s10796-015-9611-0
Hair, Joe F, Page, M., & Brunsveld, N. (2020). Essentials of Business Research Methods Fourth Edition. In Routledge Taylor & Francis Group. Routledge.
Hair, Joseph F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.
Karjaluoto, H., Shaikh, A. A., Saarijärvi, H., & Saraniemi, S. (2019). How perceived value drives the use of mobile financial services apps. International Journal of Information Management, 47(September 2017), 252–261. https://doi.org/10.1016/j.ijinfomgt.2018.08.014
Li, C. Y., & Fang, Y. H. (2019). Predicting continuance intention toward mobile branded apps through satisfaction and attachment. Telematics and Informatics, 43(151), 101248. https://doi.org/10.1016/j.tele.2019.101248
Rahi, S., Khan, M. M., & Alghizzawi, M. (2021). Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention. International Journal of Quality and Reliability Management, 38(4), 986–1004. https://doi.org/10.1108/IJQRM-03-2020-0074
Satriandhini, M., Wulandari, S. Z., & Suwandari, L. (2019). THE EFFECT OF PERCEIVED VALUE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH GO-FOOD CONSUMER SATISFACTION : A STUDY ON THE MILLENIAL. 5(1).
Sharma, S. K., & Sharma, M. (2019). Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation. International Journal of Information Management, 44(September 2018), 65–75. https://doi.org/10.1016/j.ijinfomgt.2018.09.013
Singh, S., & Srivastava, R. K. (2018). Predicting the intention to use mobile banking in India.
International Journal of Bank Marketing, 36(2), 357–378. https://doi.org/10.1108/IJBM-12- 2016-0186
Tri, A., Rofianto, W., Surjaatmadja, S., & Andriani, M. (2021). IMPERIUM Jurnal Manajemen Strategi dan Aplikasi Bisnis FAKTOR PEMBENTUK BRAND LOVE , WORD OF MOUTH , DAN REPURCHASE INTENTION ATAS PRODUK HEDONIS : TELAAH PADA Letter of
Acceptance.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Journal of Accounting, Management and Islamic Economics
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract Views: 1
| 
File Downloads: 0