PENGARUH ONLINE CONSUMER REVIER, DIGITAL PAYMENT, SOCIAL MEDIA ADVERTISEMENT, DAN INFLUENCER ENDORSMENT TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE Y.O.U BEAUTY

Authors

  • Elvira Leonita Indonesia Banking School
  • Deni Wardani Indonesia Banking School

DOI:

https://doi.org/10.35384/jamie.v2i1.538

Keywords:

Social Media Advertisement, Influencer Endorsement, Online Consumer Review, Digital Payment, Purchase Intention

Abstract

This study aims to test and analyze the influence of Online Consumer Review, Digital Payment, Social Media Advertisement, and Influencer Endorsement on Purchase Intention in Y.O.U Beauty skincare products. Primary data collection was carried out for 1 weeks using a research sample of 89 respondents. This study used a descriptive research design approach with empirical data collected through online surveys. Empirical data is then processed using the Structural Equation Modeling approach to test a number of hypotheses proposed. The results of this study Social Media Advertisement and Influencer Endorsement have a positive effect on Purchase Intention. Online Consumer Reviews negatively affect Purchase Intention. However, Digital Payment has no effect on Purchase Intention.

References

Adira, Nesya et al. 2021. “Konstruksi Alat Ukur Konservatisme Islam Di Indonesia.” Jurnal Psikologi Teori dan Terapan 11(2): 128.

Appel, Gil, Lauren Grewal, Rhonda Hadi, and Andrew T. Stephen. 2020. “The Future of Social Media in Marketing.” Journal of the Academy of Marketing Science 48(1): 79–95.

Arsyam, Muhammad, and M. Yusuf Tahir. 2021. “Ragam Jenis Penelitian Dan Perspektif.” Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam 2(1): 37–47.

Arya Pering, I Made Anom. 2020. “Kajian Analisis Jalur Dengan Structural Equation Modeling (Sem) Smart-Pls 3.0.” Jurnal Ilmiah Satyagraha 3(2): 28–48.

Barbosa, Belem, and Edar Añaña. 2023. “The Influence of Instagrammers’ Recommendations on Healthy Food Purchase Intention: The Role of Consumer Involvement.” Cuadernos de Gestión 23(1): 75–86.

Bupalan, Kaiyethire, Suzari Abdul Rahim, Aidi Ahmi, and Nor Aida Abdul Rahman. 2019. “Consumers’Repurchase Intention towards Counterfeit Products.” International Journal of Supply Chain Management 8(3): 973–81.

Chakraborty, Uttam. 2019. “The Impact of Source Credible Online Reviews on Purchase Intention.” Journal of Research in Interactive Marketing 13(2): 142–61. https://doi.org/10.1108/JRIM-06-2018-0080.

Chatterjee, Sheshadri, Ranjan Chaudhuri, Demetris Vrontis, and Alkis Thrassou. 2022. “The Influence of Online Customer Reviews on Customers’ Purchase Intentions: A Cross-Cultural Study from India and the UK.” International Journal of Organizational Analysis 30(6): 1595–1623.https://doi.org/10.1108/IJOA-02-2021-2627.

Chey, Chetana, and Sunida Piriyapada. 2022. “The Influence of Celebrity Endorsement on PurchaseIntention of Smartwatches in Cambodia.” 3(2): 60–73.

De Cicco, Roberta, Serena Iacobucci, and Stefano Pagliaro. 2021. “The Effect of Influencer–Product Fit on Advertising Recognition and the Role of an Enhanced Disclosure in Increasing Sponsorship Transparency.” International Journal of Advertising 40(5): 733–59. https://doi.org/10.1080/02650487.2020.1801198.

Davis, Fred D. 1989. “User Acceptance of Information Technology: A Comparison of Two Theoretical Models.” Management Science 35(8): 982–1003.

Dewi, Ayu Kusuma, and Yessy Artanti. 2020. “Peran Online Customer Review , City Image Dan Perceived Price Terhadap Purchase Intention Pada Wisata Kuliner Surabaya.” Jurnal Manajemen Dan Keuangan 9(1): 88–100.

Ebrahim, Reham Shawky. 2020. “The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty.” Journal of Relationship Marketing 19(4): 287–308. https://doi.org/10.1080/15332667.2019.1705742.

Fabiana Meijon Fadul. 2019. “済無No Title No Title No Title.” : 17–32.

Fauzi, Saipulloh, and Lia Febria Lina. 2021. “Peran Foto Produk, Online Customer Review Dan Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce.” Jurnal Muhammadiyah Manajemen Bisnis 2(1): 21.

Ghozali, Imam. 2018. Portal Least Squares Konsep, Teknik Dan Aplikasi Menggunakan SmartPLS 3.2.9.3rd ed. Semarang: undip.

Ghozali, Imam. 2021. Patrial Least Square : Konsep, Teknik, Dan Aplikasi Menggunakan Smartpls 3.2.9. 2nd ed.Badan Penerbit Universitas Diponegoro.

Gupta, Aakansha, and Rahul Katarya. 2020. “Social Media Based Surveillance Systems for Healthcare Using Machine Learning: A Systematic Review.” Journal of Biomedical Informatics 108: 103500.https://doi.org/10.1016/j.jbi.2020.103500.

Hair, J.f. 2017. “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks.” Sage: 165.

Herrando, Carolina, and María José Martín-De Hoyos. 2022. “Influencer Endorsement Posts and Their Effects on Advertising Attitudes and Purchase Intentions.” International Journal of Consumer Studies 46(6): 2288–99.

Jane Araujo, Clarisse G, Kaye S Anne Perater, Alyanna V Marie Quicho, and Antonio E Etrata. 2022. “Influence of Tik Tok Video Advertisements on Generation Z’s Behavior and Purchase Intention.”International Journal of Social and Management Studies (Ijosmas 3(2): 2775–0809.

Jogiyanto, HM, and Abdillah Willy. 2015. Konsep Dan Aplikasi PLS ( Partial Least Square ) : Untuk Penelitian Empiris. Ed. 1, Cet. Yogyakarta.

Kaloeti, Petra Putra, and Santy Paulla Dewi. 2020. “Analisis Faktor Konfirmatori Konsep Water Sensitive City Pada Kawasan Permukiman Di Kecamatan Banyumanik.” Jurnal Permukiman 15(2): 84.

Khaleeli. 2020. “The Effect of Social Media Advertising and Sales Promotion on Purchase Intention of Diving Equipment in Dirga Selam.” Researchgate.Net 7(September): 7031–39.

Kiran p & Vasantha D, S. “Review Article Exploring The Impact Of Online Reviews On Purchase Intention.”

Koay, Kian Yeik, Man Lai Cheung, Patrick Chin Hooi Soh, and Chai Wen Teoh. 2022. “Social Media Influencer Marketing: The Moderating Role of Materialism.” European Business Review 34(2): 224–43.

Kurdi, Barween Al et al. 2022. “The Effect of Social Media Influencers’ Characteristics on Consumer Intention and Attitude toward Keto Products Purchase Intention.” International Journal of Data and Network Science 6(4): 1135–46.

Kurniawan, Angga et al. 2022. “In Tokopedia Applications, the Effect of Electronic Word of Mouth and Digital Payment on Buying Intention.” Jurnal Darma Agung 30(3): 272.

Kusumaningtyas, Noviana Krisyani, and Deni Wardani. 2022. “Analisis Faktor-Faktor Yang Mempengaruhi Sikap Penggunaan Mobile Banking (Studi Penelitian Pada Nasabah Bank BUMN).” Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) 5(2): 64.

Liu et al. 2018. “Examining the Impact of Luxury Brand’s Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing.” Journal of Business Research 125(January 2018): 815–26. https://doi.org/10.1016/j.jbusres.2019.04.042.

Mammadli, Galandar. 2021. “The Role Of Brand Trust in The Impact Of Social Media Influencers On Purchase Intention.” SSRN Electronic Journal.

Mandagi et al. 2021. “The Impact Of Negative Online Consumer Review and Brand Awareness On Potential Consumer Purchase Intention at Prudential Insurance Company in Manado.” J. Tumewu 363 Jurnal EMBA 10(4): 363–71.

Martins, José et al. 2019. “How Smartphone Advertising Influences Consumers’ Purchase Intention. (August 2017):378–87.http://dx.doi.org/10.1016/j.jbusres.2017.12.047.

Misra, S. K. 2019. “No TitleFactors Influencing Consumer Choice of Celebrity Endorsements and Their Consequent Effect on Purchase Decision. International Journal on Emerging Technologies.”

Pramiyati, Titin, Jayanta Jayanta, and Yulnelly Yulnelly. 2017. “Peran Data Primer Pada Pembentukan Skema Konseptual Yang Faktual (Studi Kasus: Skema Konseptual Basis Data Simbumil).” Simetris : Jurnal Teknik Mesin, Elektro dan Ilmu Komputer 8(2): 679.

Pratama, H. 2020. “The Effect of Social Media Advertising and Sales Promotion on Purchase Intention of Diving Equipment in Dirga Selam.” Researchgate.Net 7(September): 7031–39.

Puryantini, Navik, Rofikotul Arfati, and Bambang Tjahjadi. 2017. “Pengaruh Knowledge Management Terhadap Kinerja Organisasi Dimediasi Inovasi Di Organisasi Penelitian Pemerintah.” Berkala Akuntansi dan Keuangan Indonesia 2(2): 21–38.

Ramlawati, Ramlawati, and Emy Lusyana. 2020. “Pengaruh Celebrity Endorsement Dan Citra Merek Terhadap Minat Beli Produk Kecantikan Wardah Pada Mahasiswi Hpmm Cabang Maiwa Di Makassar.” Jurnal Manajemen & Organisasi Review (Manor) 2(1): 65–75.

Van Reijmersdal, Eva A. et al. 2020. “Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence.” Journal of Interactive Marketing 49: 94– 106. https://doi.org/10.1016/j.intmar.2019.09.001.

Riyadini, Nikita Gabby, and Wenti Krisnawati. 2022. “Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee.” Interdisciplinary Social Studies 1(6): 733–41.

Sanny, Lim, Aisha Nur Arina, Ratu Tasha Maulidya, and Ressy Putri Pertiwi. 2020. “Purchase Intention on Indonesia Male’s Skin Care by Social Media Marketing Effect towards Brand Image and Brand Trust.” Management Science Letters 10: 2139–46.

Savitri, Citra, Ratih Hurriyati, Lili Adi Wibowo, and Heny Hendrayati. 2021. “The Role of Social Media Marketing and Brand Image on Smartphone Purchase Intention.” International Journal of Data and Network Science 6(1): 185–92.

Sekaran, Uma. 2017. No Title METHODS, RESEARCH BUSINESS, FOR. Soedarsono, Dewi K., Bahtiar Mohamad, Adamu Abbas Adamu, and Kennia Aline Pradita. 2020. “Managing Digital Marketing Communication of Coffee Shop Using Instagram.” International Journal of Interactive Mobile Technologies 14(5): 108–18.

Sugawara, Etsuko, and Hiroshi Nikaido. 2014. “Properties of AdeABC and AdeIJK Efflux Systems of Acinetobacter Baumannii Compared with Those of the AcrAB-TolC System of Escherichia Coli.” Antimicrobial Agents and Chemotherapy 58(12): 7250–57.

Sugiyanto, and Sulfiani. 2020. “Pengaruh Kebijakan K3 Terhadap Kinerja Karyawan.” Jurnal Teknik Waktu 18(02): 38–50.

Sugiyono. 2018. Metode Penelitian : Teori Dan Aplikasi Penelitian Kualitatif, Kuantitatif, Dan Mix Method Serta Research and Development.

Supotthamjaree, W., & Srinaruewan, P. 2021. “No Titlehe Impact Of Social Media Advertising On Purchase Intention: The Mediation Role Of Consumer Brand Engagement.”

Tan et al. 2021. “The Influence of Digital Payment and Sales Promotion Towards Customer Purchase Intention at Convenience Stores (Case Study of Alfamart and Alfamidi in Citraland, Manado).” Jurnal EMBA Vol. No.4(4): 105–14.

Ventre, Ivan, and Diana Kolbe. 2020. “The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective.” Journal of International Consumer Marketing 32(4): 287–99. https://doi.org/10.1080/08961530.2020.1712293.

Wardani, D. 2022. “Niat Penggunaan Fintech Sistem Pembayaran Pada Kalangan Milenium Di Masa Pandemi Covid-19.” Jurnal Sistem Informasi Bisnis (JUNSIBI). http://ejournal-ibik57.ac.id/index.php/junsibi/article/view/435%0Ahttps://ejournal- ibik57.ac.id/index.php/junsibi/article/download/435/281.

Wu, Jinnan, Lin Liu, and Lihua Huang. 2017. “Consumer Acceptance of Mobile Payment across Time Antecedents and Moderating Role of Diffusion Stages.” Industrial Management and Data Systems 117(8): 1761–76.

Yucha et al. 2020. “Digital Payment System Analysis of Buying Decision in Indonesia.” The Journal of Asian Finance, Economics and Business 7(10): 323–28.

Downloads

Published

2024-06-01
Abstract Views: 151 | File Downloads: 170