Malona, Cecilia, STIE Indonesia Banking School, Jakarta, Indonesia
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Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 2 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) - Articles
Pengaruh Brand Personality terhadap Loyalitas Nasabah Pengguna Aplikasi LIVIN by MANDIRI pada PT BANK MANDIRI (PERSERO) TBK
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