Analisis Strategi Bisnis Pada PT Datacomm Diangraha

Authors

  • Enny Noegraheni Hindarwati Universitas Bina Nusantara
  • Yuniarty Yuniarty Universitas Bina Nusantara
  • Yasmine Farah Universitas Bina Nusantara

DOI:

https://doi.org/10.35384/jemp.v2i3.107

Keywords:

internal factors, external factors, strategy, PT Datacomm Diangraha

Abstract

PT Datacomm Diangraha runs in the information technology and communication especially on the system of specializes include network infrastructure, network security, network management, and applications. The purpose of this research to review and analyze the condition of the internal factor and the internal PT Datacomm Diangraha and to determine proper strategy for the company. This research deployed external factor evaluation (EFE), CPM, internal factor evaluation (IFE), grand matrix strategy, internal-external matrix (IE), SPACE matrix, SWOT matrix, and QSPM matrix. According to QSPM matrix, the best strategy for PT Datacomm Diangraha is product development because of the attraction higher than market penetration and market development.

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Published

2019-03-06

Issue

Vol. 2 No. 3 (2016): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management, and Banking), Volume 2 No. 3, Desember 2016

Section

Articles

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