Analisis Service Recovery Sebagai Strategi Perbankan Terhadap Kepuasan Nasabah (Studi Pada Bank BTN Kantor Cabang Depok)

Authors

  • Aisyah Sarahditya STIE Indonesia Banking School
  • Erric Wijaya STIE Indonesia Banking School

DOI:

https://doi.org/10.35384/jemp.v4i1.118

Keywords:

Service recovery, customer satisfaction

Abstract

The current level of competition in the banking industry is getting stronger and enable banks to do all kind of business to attract customers as much as possible, and make them satisfied. The bank always trying to improved the quality of service in this competition, and one of them is Bank BTN. Bank BTN managed the 6th of the top 10 Bank Service Excellence Monitor. The purpose of this research is to know customer satisfaction through service recovery. This research is quantitative descriptive research. This research used survey method by using questioner. The sample of this research is the customer of Bank BTN who experienced service failure especially ATM. Purposive sampling is used to select respondents, with 60 respondents and using Statistical for Solutions Products and Services (SPSS) as a technique of data analysis. The results of the research revealed that: 1. Distributive justice is positively related to customer satisfaction, 2. Procedural justice is positively related to customer satisfaction, 3. Interactional justice is positively related with customer satisfaction, 4. Distributive justice, procedural justice, interactional justice, together positively related to customer satisfaction.

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Published

2019-03-06

Issue

Vol. 4 No. 1 (2018): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management, and Banking), Volume 4 No. 1, April 2018

Section

Articles

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