TASK TECHNOLOGY DAN TECHNOLOGY CHARACTERISTICS; TRANSFORMASI MOBILE BANKING BANK MANDIRI FITUR NEW RELEASE LIVIN' BY MANDIRI DAN PENGARUHNYA TERHADAP KEPUASAN SERTA PENGGUNAAN BERKELANJUTAN PADA NASABAH BANK MANDIRI

Safira Safira; Whony Rofianto

Authors

Safira Safira STIE Indonesia Banking School
Whony Rofianto STIE Indonesia Banking School

Keywords:

Task-technalogy fit, Pereeived usefulness, Satisfaction, Self-efficacy, Continuance intention

Abstract

The rapid development of information technolagy has brought changes to ttte financial industry, especially the banking industry with the emergence of mobile banking whiclt rs defihed as a sysfem where cusfomers can conduct banking transactians ihrough applications on smartphones anytime and anywhere. Through this research by developing further research on cantinuance intention in using mobile banking and adding self-efficacy towards mobile banking users with the concept af tasklechnalogy fit (TTF) whictt will explain the relationship between technotogy characteristics and task technology, the purpase of this study is to analyze the effect of tasktechnology fit on customer satisfactian and sustainable use af mobite banking users. Empirical data in this study were collected through surveys that vvere distributecl online via qttestionnaires to Bank Itlandiri customers domiciled rn Jabodetabek who had used the Livin' by lMandiri application for at least 6 months with a tatal sample data of 81 respondents. This research method uses fhe PIS-SEM (Partiall-easf Square Structural Equatian Model) approach ta measure the estimation of the measurement mode! and the estimation of the structural model. The results showed that there was a positive relatianship between technalogy characteristics and tasklechnology fit, and task'-technology fit proved ta have a positive effect on perceived useft//ness and perceived usefulness proved to have a positive effect on satisfaction ancl continuance intention. lVleanwhile, the positive effect of task technology on task-technology fit and the effect of se{f-efficacy an continuance intention has not been proven in this study.

References

Alkhwaldi, A. F., Alobidyeen, B., Abdulmuhsin, A. A., & Al-Okaily, M. (2022). Investigating the antecedents of HRIS adoption in public sector organizations: integration of UTAUT and TTF. International Journal of Organizational Analysis, September. https://doi.org/10.1108/IJOA-04-2022-3228

Antara News. (2023, January 25). Bank Mandiri: Aplikasi Livin’ didownload 20 juta kali dalam setahun. Antaranews.Com. https://www.antaranews.com/berita/3364911/bank-mandiri- aplikasi-livin-didownload-20-juta-kali-dalam-setahun

Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H., & Patil, P. (2019). Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model. International Journal of Information Management, 44(September 2018), 38–52. https://doi.org/10.1016/j.ijinfomgt.2018.09.002

Bank Mandiri. (2023a). Buah Digitalisasi! Keberhasilan Transformasi Bisnis Bank Mandiri Menciptakan Values Baru, Mendukung Kinerja 2022 Yang Cemerlang. Bankmandiri.Co.Id. https://bankmandiri.co.id/web/guest/press- detail?primaryKey=140544139&backUrl=/web/guest/press

Bank Mandiri. (2023b). Living a Lively Life With Livin’ by Mandiri. Bankmandiri.Co.Id. https://www.bankmandiri.co.id/livin

Chen, N. H. (2019). Extending a TAM–TTF model with perceptions toward telematics adoption. Asia Pacific Journal of Marketing and Logistics, 31(1), 37–54. https://doi.org/10.1108/APJML-02- 2018-0074

De Leon, M. V., Atienza, R. P., & Susilo, D. (2020). Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1794241

Foroughi, B., Iranmanesh, M., & Hyun, S. S. (2019). Understanding the determinants of mobile banking continuance usage intention. Journal of Enterprise Information Management, 32(6), 1015–1033. https://doi.org/10.1108/JEIM-10-2018-0237

Gerbino, M. (2020). Self‐efficacy. The Wiley Encyclopedia of Personality and Individual Differences, 1994, 387–391. https://doi.org/10.1002/9781119547174.ch243

Gupta, P., Prashar, S., Vijay, T. S., & Parsad, C. (2021). Examining the influence of antecedents of continuous intention to use an informational app: The role of perceived usefulness and perceived ease of use. International Journal of Business Information Systems, 36(2), 270–287. https://doi.org/10.1504/IJBIS.2021.112829

Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.

Hamid, A. A., Razak, F. Z. A., Bakar, A. A., & Abdullah, W. S. W. (2016). The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government. Procedia Economics and Finance, 35(October 2015), 644–649. https://doi.org/10.1016/s2212- 5671(16)00079-4

Hamidi, H., & Safareeyeh, M. (2019). A model to analyze the effect of mobile banking adoption on customer interaction and satisfaction: A case study of m-banking in Iran. Telematics and Informatics, 38, 166–181. https://doi.org/10.1016/j.tele.2018.09.008

Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2021). A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture. Journal of Business Research, 132, 354–372. https://doi.org/10.1016/j.jbusres.2021.04.052

Jyoti, C., Chike-Obuekwe, J., Brad, M., & Shahper, R. (2017). Understanding and Conceptualising the Adoption, Use and Diffusion of Mobile Banking in Older Adults: A Research Agenda and Conceptual Framework Abstract. 72(294), 0–9.

Kahle, L. R., & Malhotra, N. K. (2020). Marketing Research: An Applied Orientation. In Journal of Marketing Research (Vol. 31, Issue 1). https://doi.org/10.2307/3151953

Li, C. Y., & Fang, Y. H. (2019). Predicting continuance intention toward mobile branded apps through satisfaction and attachment. Telematics and Informatics, 43(151), 101248. https://doi.org/10.1016/j.tele.2019.101248

Lin, H. C., Han, X., Lyu, T., Ho, W. H., Xu, Y., Hsieh, T. C., Zhu, L., & Zhang, L. (2020). Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review. International Journal of Contemporary Hospitality Management, 32(8), 2677–2715. https://doi.org/10.1108/IJCHM-12-2019-1031

Lutfi, A. (2022). Factors Influencing the Cont inuance Intention to Use Accounting Information System in Jordanian SMEs from the Perspectives of UTAUT: Top Management Support and Self- Efficacy as Predictor Factors. Economies, 10(4). https://doi.org/10.3390/economies10040075

Moslehpour, M., Pham, V. K., Wong, W. K., & Bilgiçli, I. (2018). e-purchase intention of Taiwanese consumers: Sustainable mediation of perceived usefulness and perceived ease of use. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010234

Nuraini, S. P., & Andriani, M. (2020). Faktor Penentu Minat Menggunakan Teknologi NFC Sebagai Sistem Pembayaran. ULTIMA Management, 12(2), 175–199.

Rahi, S., Khan, M. M., & Alghizzawi, M. (2020). Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention. International Journal of Quality and Reliability Management, 38(4), 986–1004. https://doi.org/10.1108/IJQRM-03-2020-0074

Rekha, I. S., Shetty, J., & Basri, S. (2022). Students’ continuance intention to use MOOCs: empirical evidence from India. Education and Information Technologies. https://doi.org/10.1007/s10639- 022-11308-w

Sharif, A., & Raza, S. A. (2017). The influence of hedonic motivation, self-efficacy, trust and habit on adoption of internet banking: A case of developing country. International Journal of Electronic Customer Relationship Management, 11(1), 1–22. https://doi.org/10.1504/IJECRM.2017.086750

Susanto, A., Chang, Y., & Ha, Y. (2016). Determinants of continuance intention to use the smartphone banking services: An extension to the expectation-confirmation model. Industrial Management and Data Systems, 116(3), 508–525. https://doi.org/10.1108/IMDS-05-2015-0195 Tam, C., & Oliveira, T. (2016). Understanding the impact of m-banking on individual performance: DeLone & McLean and TTF perspective. Computers in Human Behavior, 61, 233–244. https://doi.org/10.1016/j.chb.2016.03.016

Usman, H., Projo, N. W. K., Chairy, C., & Haque, M. G. (2022). The exploration role of Sharia compliance in technology acceptance model for e-banking (case: Islamic bank in Indonesia). Journal of Islamic Marketing, 13(5), 1089-1110.

Vanduhe, V. Z., Nat, M., & Hasan, H. F. (2020). Continuance Intentions to Use Gamification for Training in Higher Education: Integrating the Technology Acceptance Model (TAM), Social Motivation, and Task Technology Fit (TTF). IEEE Access, 8, 21473–21484. https://doi.org/10.1109/ACCESS.2020.2966179

Wardani, D. (2021). Faktor-Faktor Pengaruh Penggunaan Mobile Banking. Jurnal Sistem Informasi Bisnis (JUNSIBI), 2(1), 15–32. https://doi.org/10.55122/junsibi.v2i1.253

Wardani, D., Wulandari, N., & Baskara, C. A. (2022). Understanding Customer Acceptance to Financial Technology; Study in Indonesia. International Journal of Innovative Technologies in Economy, 2(34), 1–6. https://doi.org/10.31435/rsglobal

Wilson, N., Keni, K., & Tan, P. H. P. (2021). The role of perceived usefulness and perceived ease- of-use toward satisfaction and trust which influence computer consumers’ loyalty in china. Gadjah Mada International Journal of Business, 23(3), 262–294. https://doi.org/10.22146/gamaijb.32106

Wulandari, N. (2016). Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty. Expert Journal of Marketing, 4(1), 1–9.

Wulandari, N. (2017). Cashless payment in tourism. An application of technology acceptance model. Journal of Environmental Management & Tourism, 1550-1553.http://marketing.expertjournals.com/23446773- 401

TASK TECHNOLOGY DAN TECHNOLOGY CHARACTERISTICS; TRANSFORMASI MOBILE BANKING BANK MANDIRI FITUR NEW RELEASE LIVIN' BY MANDIRI DAN PENGARUHNYA TERHADAP KEPUASAN SERTA PENGGUNAAN BERKELANJUTAN PADA NASABAH BANK MANDIRI

Authors

Keywords:

Abstract

References

Downloads

Published

Issue

Section

License