PENGARUH PERSEPSI: RISIKO, MANFAAT DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KIBLAT BELI MANDIRI TABUNGAN BERENCANA STUDI KASUS PT BANK MANDIRI (PERSERO)TBK.KANTOR CABANG JAKARTA TAMAN RENCANA

Dhea Asyifa  Salma; Paulina  Harun

Authors

Dhea Asyifa Salma STIE Indonesia Banking School
Paulina Harun STIE Indonesia Banking School

Keywords:

Perceived Risk, Perceived Benefit, Perceived Convenience, Purchase Intention, Purchase Decision

Abstract

This research was conducted to analyze the effect of perceived risk.Benefits and convenience on purchasing decisions through interest to buy Mandiri saving plant customers at Bank Mandiri Jakarta Taman Kencana Branch. The independent variables in this study are perceived risk, perceived benefit and perceived convenience. The dependent variable in this study is the purchase decision ans is mediated by the purchase interest variable. Hypothesis testing in this study use the PLS or Partial least square method with SmartPLS version 4.0. The data collection technique use a google form questionnaire to collect respondent data.the sample in this study is all members of the population, totaling 100 customers. The result of the analysis show that the variables perceived risk,perceived benefit, and perceived convenience have a positive and significant effect purchasing decisions through interest to buy Mandiri Saving Plan.

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PENGARUH PERSEPSI: RISIKO, MANFAAT DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KIBLAT BELI MANDIRI TABUNGAN BERENCANA STUDI KASUS PT BANK MANDIRI (PERSERO)TBK.KANTOR CABANG JAKARTA TAMAN RENCANA

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