Pengaruh Product Quality, Brand Image, dan Customer Satisfaction terhadap Customer Loyalty Sepatu Lari Outseight di Jakarta

Authors

  • Satria Sapto
  • Erric Wijaya STIE Indonesia Banking School
  • Muhammad Nasim Universitas Singaperbangsa Karawang

DOI:

https://doi.org/10.35384/jkp.v20i2.568

Keywords:

product uality, brand image, customer satisfaction, customer loyalty, ortus eight running, local running shoes

Abstract

One intriguing aspect within the field of running in Indonesia, particularly in Jakarta, is the development of locally-branded running shoes that offer quality nearly on par with international brands. Given the substantial interest among running enthusiasts ini Jakarta, this has prompted researchers to delve further into the consumer loyalty towards local running shoes, particularly those under the Ortuseight brand. The aim of this study is to analyze the impact of product quality, brand image, and customer satisfaction on customer loyalty towards Ortuseight running shoes. This research employs a quantitative approach, collecting through an online questionnaire completed by 133 members of the running community in Jakarta. The analysis utilize multiple linear regression method. The findings of the study indicate that product quality, brand image, and customer satisfaction have a positive and significant influence on customer loyalty towards local running shoes, specifically Ortuseight

References

Budiyono, B., & Sutianingsih, S. (2021). Peran Kepuasan Pelanggan Dalam Memoderasi Pengaruh Perceived Value Terhadap Loyalitas Pelanggan. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(4), 445-469.

Ghozali, I. (2021). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 26 Edisi 10. Badan Penerbit Universitas Diponegoro.

Hair, J. F., Hult, G.T. M., Ringle, C.M., & Sarstedt, M. (2022). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3e). Thousand Oaks, CA: Sage.

Halik, A., & Nugroho, M. (2022). The role of consumer pleasure moderating the effect of content marketing and price discount on online shopping decision and loyalty of generation Z. Media Ekonomi dan Manajemen, 37(1), 35-54.

Hanafi, S. M. (2021). The determining factors in influencing customer’s loyalty: A financial approach. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 321-338.

John W. Creswell & J. David Creswell (2018). FIFTH EDITION RESEARCH DESIGN: Qualitative, Quantitative, and Mixed Methods Approaches.

Muharam, H., Chaniago, H., Endraria, E., & Harun, A. B. (2021). E-service quality, customer trust and satisfaction: market place consumer loyalty analysis. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 237-254.

Narotama, A. (2019). The effect of service quality on customer loyalty with brand images and customer satisfaction as mediation. Jurnal manajemen dan kewirausahaan, 7(1), 86-93.

Pingkan, n., & Pondaag, j. (2019). Pengaruh Kepercayaan, Kepuasan Konsumen dan Kualitas Pelayanan terhadap Loyalitas Konsumen dalam Pembelian Mobil pada PT. Hasjrat Abadi Manado. jurnal emba: jurnal riset ekonomi, manajemen, bisnis dan akuntansi, 7(3), 3069-3078.

Rahmawaty, A., & Rokhman, W. (2018). The role of Sharia marketing in increasing customer loyalty (an empirical study of BMT in Kudus regency). Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam STAIN Kudus, 11(2), 285-306.

Sartika, D. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Produk You C 1000 Serta Dampaknya Terhadap Loyalitas Konsumen. Jurnal Penelitian Ekonomi dan Bisnis, 2(1), 10-21.

Sekaran, U. & Bougie, R.J., (2016). Research Methods for Business: A skill Building Approach. 7th Edition, John Wiley & Sons Inc. New York, US.

Setio, S., & Wahjudono, D. B. K. (2020). Pengaruh Marketing Mix Terhadap Kepuasan dan Loyalitas Customer Hotel Amaris Darmo Surabaya. EKUITAS (Jurnal Ekonomi dan Keuangan), 4(3), 396-420.

Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alphabet.

Sundjaja, A. M., Savina, G., Yuli, Y., & Hardianto, T. (2022). The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce. Binus Business Review, 13(1), 19-29.

Thamrin, G., Bernarto, I., & Kawata, Y. (2020). The influence of trust, satisfaction, value, and brand image on loyalty.

Tjokro, C. I. (2018). Determinan Kepuasan Nasabah Dalam Membentuk Loyalitas Nasabah PT BTN Cabang Ambon. Jurnal Minds: Manajemen Ide dan Inspirasi, 5(1), 1-19.

Wantara, P., & Tambrin, M. (2019). The Effect of price and product quality towards customer satisfaction and customer loyalty on madura batik. International Tourism and Hospitality Journal, 2(1), 1-9.

Downloads

Published

2024-06-16

How to Cite

Sapto, S., Wijaya, E., & Nasim, M. (2024). Pengaruh Product Quality, Brand Image, dan Customer Satisfaction terhadap Customer Loyalty Sepatu Lari Outseight di Jakarta. Jurnal Keuangan Dan Perbankan, 20(2), 157–166. https://doi.org/10.35384/jkp.v20i2.568
Abstract Views: 210 | File Downloads: 283