BRANDO, A.; SADIKIN, D. S.; ANDRIANI, M.; BUDHIJANA, R. B. Strategi Penguatan Persepsi Nasabah: Pengaruh CRM Terhadap Kualitas Hubungan dan Customer Lifetime Value di PT. Bank Mandiri (Persero), Tbk Area Jakarta Tebet Supomo. Jurnal Keuangan dan Perbankan, [S. l.], v. 21, n. 2, p. 167–178, 2025. DOI: 10.35384/jkp.v21i2.652. Disponível em: https://journal.ibs.ac.id/index.php/jkp/article/view/652. Acesso em: 13 apr. 2026.