Rofianto, Whony, STIE Indonesia Banking School, Indonesia

• Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) - Articles
  Art of Seduction: How Customer Experience Drives Attitudinal Loyalty and Online Impulse Buying on Shopee
  Abstract  PDF