Purwanto, Sugeng, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia

• Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 3 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) - Articles
  Menghindari Merek: Pengaruh Negative Electronic Word of Mouth (NEWOM) dan Perceived Brand Betrayal pada Produk Serum Azarine
  Abstract  PDF