Alawiah, Rani, Universitas Bengkulu, Indonesia

• Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) - Articles
  “Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour?
  Abstract  PDF